About Us
Why did we built this system?
We are farmers too. After multiple generations we continue living the beauty and the struggles of cattle farming first hand. We believe we need to adapt to stay in business. This is why we built this system.
As in any primary and rural economic activities, globalization, access to market, and economies of scale are difficult to overcome for most cattle operators. These translates into lower margins and high dependency on externalities. By providing an accessible global management system and marketplace we can maximize returns for all players of this beautiful business.
Mission:
” Improve the cattle operator profitability by enhancing their business capabilities, market accessibility and overall returns. “
Our Social Commitment:
” We are committed to EMPOWER the small cattle farmers by bringing them into the system in the most affordable way. “
Vision:
Digital Cattle Business
We want to digitalize the cattle business, on a practical, usable, easy-to-adopt way! Take advantage of the existing and developing technologies to enable the industry transformation for all of us.
In other words, make the technology accesible and beneficial to the cattle operators.
Our design principles:
- easy,
- powerful,
- accessible.
Team
Diverse experience, common roots.
Rodolfo - Founder
I grew up by my father side at the ranch, then life took me to do engineering projects in the Oil and Gas industry, where I had the opportunity to experience many systems, organizations, places, and cultures.
I realized that all over the world farmers have two main things in common: they face difficult challenges, and they are resilient people. Farmers are being left behind, and their sustainability is not only needed but deserved – they feed the world.
Here we have a chance to empower them with a seat on the digital world.
– Rodolfo, 2021
Lalo - Founder
I’m a lawyer by profession, and a cattle farmer by heart – I grew in the farming industry and continue to be active at the family ranch and business. My professional career has been focused on primary activities, practicing law on the mining and cattle industry. This has given me the chance to experience firsthand, not only the challenges, but the advantages of all sides of the industry stakeholders. For me, this is an opportunity to address some of the needs of farmers, give them an edge to stay profitable.
– Eduardo Vega, 2021
Launching Progress
Some Cool Facts
The numbers!
